Marketing.
Built for restaurants.

Strategy, content, paid media, social, and web. One retainer.

30-min discovery call.

Why Palate

You built this place to feed people. To host them. To give them a night they'd remember.

We become the voice behind it. The story, the photos, the words that put your name in front of the people who'd love you if they knew you existed.

You perfect the plate. We carry the word.

4+ Years in restaurant marketing
100% Done-for-you delivery
Millions Of views generated

The restaurants.

4 years. One niche. Zero exceptions. Every restaurant we work with is a full-service independent. No chains. No franchises. No generalist clients. This is all we do, and it shows.

Santa Fe Steakhouse
El Taco Mañanero
LUMA Cocktail Lounge
Howling Rabbit Beerworks
Smokin Moon BBQ & Beer Garden
The Fifth Cocktail Lounge
The Quarter New Orleans & Kitchen
Kiss & Fly
University Draft House
The Wings Stadium
Deloreans
Santa Ana Nutrition
McAllen Country Club
Sip n' Tell

2025, in review.

What a year of restaurant marketing looks like.

Ready to be in the 2026 reel?

Book a strategy call
Selected Work

Recent projects,
real restaurants.

Smokin' Moon BBQ Spread
Smokin' Moon
El Taco Mañanero Lochecitos
El Taco Mañanero
LUMA Long Ireland Ice Tea
LUMA
Howling Rabbits Beer and Tacos
Howling Rabbits
LUMA Cupid's Love
LUMA
Santa Fe Beef Filet
Santa Fe
Howling Rabbits Bartender
Howling Rabbits
LUMA La Mundanza
LUMA
Santa Fe Pot Pie
Santa Fe
LUMA Bad Bunny Brunch
LUMA
The Wings Stadium Ribs
The Wings Stadium
Case No. 01·December 2025

El Taco
Mañanero

One month of full-service social media across Facebook and Instagram. From zero brand momentum to eight-figure impressions.

Facebook
0.0M
Views
+17,100% growth
Instagram
0.0M
Views
+3,700% growth
Facebook
6.0M
Viewers
+56,100%
Facebook
48.9K
Profile Visits
+990%
Facebook
6.2K
New Followers
+14,200%
Instagram
871.8K
Reach
+43,200%
Instagram
2.5K
Profile Visits
+484.4%
Instagram
286
New Followers
+766.7%
Case No. 02·Influencer Collab

Howling Rabbits
Beerworks

One collaboration with Freddsters. Four posts. Zero ad spend. Proof that the right voice beats the right budget.

Total Reach
0K+
Views
1 collab · 4 posts · organic
20×
More Engagement
vs. standard posts
60%+
New Audience
Never seen brand before
50.5K
Top Post Reach
Organic · no paid
Case No. 03·May 2025 to March 2026

LUMA
Cocktail Lounge

Full marketing system from opening day. Ten months of paid ads, plus a 90-day organic content window, shown side by side.

Paid Ads
0.0M
Total Impressions
May '25 to Mar '26
Organic
0K
Views
+46.4% growth
Paid
379K+
Unique People Reached
Across FB + IG
Paid
10 mo
Campaign Duration
Full management
Organic
7.2K
Followers Built
4.6K IG · 2.6K FB
Organic
90 days
Content Window
Content only
Case No. 04·Efficient Growth

Smokin' Moon
BBQ & Beer Garden

Build a following fast without blowing the budget. Five hundred dollars, thirty days, a dime per follower.

Paid Campaign
0+
New Followers
30 days · $500 budget · $0.10 per follower
$500
Total Ad Budget
Full campaign
$0.10
Cost Per Follower
Blended paid CPA
30 days
Campaign Duration
Zero to results

What our clients say.

They got what we were building and helped us say it out loud. The reach has been real.

Steven Schwoerer Howling Rabbits Beerworks

In our first month at LUMA, we gained over 2,000 followers across Facebook and Instagram. Their influencer program helped us reach 250,000 local accounts. The momentum is unreal.

Luis Salinas LUMA Cocktail Lounge

They built our brand from day one, and it grew faster than we planned.

Jorge Santana Santana Nutrition

Creative, innovative, and detail-obsessed. They've made a real difference for Smokin' Moon.

Joseph Salinas Smokin' Moon Barbecue & Beer Garden
Palate by BlackOak restaurant social media results
Our practice

One obsession.
Restaurants.

Every restaurant we work with was built for a reason. A history, a concept, a way of serving people that deserves to be known. So every medium we run carries that story. Photo, video, copy, ads, web, social. All of it tuned to the room you built. We work exclusively with independent, full-service restaurants.

  1. 01Social media management
  2. 02Paid advertising on Meta & Google
  3. 03Tracking & attribution, every dollar to a store visit
  4. 04Monthly on-site media days
  5. 05Web development built for restaurants

When someone walks in, the room should feel like the story that brought them there.

Three ways to work

Pick a rhythm.

Every plan is done-for-you. Pick the tier that matches how much of the story you want us to run.

Core

Steady voice.

A consistent brand voice online, month after month. Design, captions, and a calendar you can trust.

  • Monthly content strategy & calendar
  • Graphic design
  • Captions + publishing on 2 platforms
  • 12 to 16 posts per month
  • Monthly strategy call
Gold

Story on camera.

Original photo and video that shows the room, the food, and the people behind them.

  • Everything in Core, plus
  • 1 production day per month (photo + video)
  • Short-form video editing
  • Photography
  • Up to 25 posts per month
  • Community management (stories + comments)
Platinum

Every medium, one story.

Ads, web, content, and reporting under one roof. Every touchpoint aligned.

  • Everything in Gold, plus
  • Meta + Google Ads management
  • 1 production day per month
  • Website design + maintenance
  • Monthly performance report
  • Up to 30 posts per month
Book a strategy call

30-min call. We'll recommend a rhythm.

À la carte

Add-ons.

Add to any tier, or hire us for a single project.

Extra production day.

Another day on-site, shooting more of your room, your food, your team.

Event coverage.

Photo and video from the night itself. Ready to post the next morning.

Website design.

A restaurant website built for how guests actually find you: on a phone, looking for the menu, ready to book.

One industry.
One team.

Luis Alonso Robles
Luis Alonso Robles
Founder & Operator
Leads strategy and creative direction across every account.
Aylin Robles
Aylin Robles
Social Media Manager
Runs client content calendars end-to-end.
Santiago Agudelo
Santiago Agudelo
Lead Graphic Designer
Owns every branded asset: menus, ad creative.
Juan Bermudez
Juan Bermudez
Lead Video Editor
Long-form video, event coverage, cinematic restaurant content.
Mariana Alvarez
Mariana Alvarez
Video Editor
Cuts every short-form reel we ship.
Let's talk

One full-time marketer costs $3.5–5k a month. Palate is a full team, starting at $1.5k.

Full-service restaurants only · Limited spots per quarter

Book a free strategy call